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How We Reached $1,000,000 In Revenue During Black Friday
During 2022's BFCM we were able to achieve 1 million + in revenue for one of our clients with 50k adspend within a month.
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800+ Leads | $3 A Pop
Generating Leads For $3 Through Messaging Ads
Client
Lead Generation
Services
$1 - 3 Leads
Project Timeline
2020
2021
Platforms
Facebook Ads
Increase Amount Of Leads
Messaging Ads
Lead Generation
$1-3 Leads
Project Overview
During the month of November 2022, we had strategized to get in an early BFCM sale before out competitors; setting our sale dates from the 22nd - 30th from the usual 26th - 29th. Preparation began in September with our customers being notified 2 - 3 months earlier through EDM's & SMS about our early end of year sales.
Here is a list of some of the channels & platforms we used to prepare and run this campaign.
📌 Facebook & Instagram Ads
📌 Google Ads
📌 Tiktok Ads
📌 SMS
📌 Email Marketing (mail chimp)
Project Execution
Our client was seeking to expand his business online by utilising various platforms. We had gone with Facebook ads due to his compelling offer and simple creatives that would end up generating over 800+ leads for $1-3.
We also tested if social media engagement would increase the ads social proof in-turn decreasing the lead cost due to trust and reliability.
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